4

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Year:
2000
Language:
english
File:
PDF, 407 KB
english, 2000
12

Entrepreneurial spirit among East Asian Chinese

Year:
2000
Language:
english
File:
PDF, 112 KB
english, 2000
14

Chinese consumers’ perception of alpha‐numeric brand names

Year:
1997
Language:
english
File:
PDF, 49 KB
english, 1997
16

Increasing Brand Name Recall in Print Advertising among Asian Consumers

Year:
1996
Language:
english
File:
PDF, 2.20 MB
english, 1996
18

Personality Influences on Consumption

Year:
2000
Language:
english
File:
PDF, 232 KB
english, 2000
23

Exploring the dimensions of ad creativity

Year:
2000
Language:
english
File:
PDF, 203 KB
english, 2000
25

Out of the Mouths of Babes: Business Ethics and Youths in Asia

Year:
2000
Language:
english
File:
PDF, 95 KB
english, 2000
31

The Relationship Between Stock Price Changes and Trading Volume:

Year:
1995
Language:
english
File:
PDF, 583 KB
english, 1995
34

Effects of metaphoric advertising among mainland Chinese consumers

Year:
2002
Language:
english
File:
PDF, 273 KB
english, 2002
37

Crisis marketing: a comparison across economic scenarios

Year:
2001
Language:
english
File:
PDF, 122 KB
english, 2001
42

The Effects of Superstition on Choice and Latency

Year:
2014
Language:
english
File:
PDF, 331 KB
english, 2014
47

Effects of price reduction sale ads on consumer responses

Year:
1997
Language:
english
File:
PDF, 59 KB
english, 1997